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About Rap

Rap Sarmiento is a fashion stylist, lifestyle writer, and creative consultant on a mission to leave his mark on the world. Based in San Francisco, he began styling up-and-coming artists to help craft their image.

In 2012 Rap joined renowned San Francisco vintage shop and artist collective, 31 RAX, as stylist and marketing coordinator. At the end of 2013, he took on the role of lead stylist for iCu, a fashion network of designers, stylists, models, photographers, and creative entrepreneurs.

Rap’s penchant for mixing streetwear, high fashion, and vintage pieces in editorial work has led to publish credits in USDM Freax, a Japanese streetwear magainze, and international fashion magazine, Vanity Fair. His eclectic personal style has caught the eyes of fashion brands such as William Rast, Cheap Monday, and Native Shoes who have featured his looks.

Rap maintains a lifestyle blog, the Rap Star Life, and also served as a contributing fashion writer for BakitWhy Entertainment. While writing for BWE, he also filmed and produced a mini web-series finding stylish individuals on the streets and at events. As an emerging voice in fashion, Rap has consulted for companies such as location based fashion app, WEARtoWHERE, and menswear flash sale site, Bachelr.com.

He continues to work with designers, photographers, brands, and artists to bring their creative visions to life.


Need to contact me? Send me an email.